Engagement starts with the basics.
Some things never change.
The power of emotion.
It all begins with mobile.
Your brand is not what you say it is, it’s what people say about it.
These are really smart people and yet…..
Sometimes there’s no brand equity worth persevering.
The upside of investing in branding from the very start far out weighs the cost doing it later.
At the risk of piling on, this has to stop.