Some things never change.
The power of emotion.
Your brand is not what you say it is, it’s what people say about it.
Sometimes there’s no brand equity worth persevering.
The upside of investing in branding from the very start far out weighs the cost doing it later.
We appreciate the great thinking that goes into good design (even if we didn’t do it).
Empowering your customers to tell your story is as good as it gets.
Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
The Evolution of Absolut’s Advertising Strategy.